LET’S DO THINGS OUR OUAI.
OUAI is a breath of “fresh hair” in the beauty and wellness world. It’s here to help every person get a taste of the good life and give them the confidence to win life their OUAI. Jen Atkin, celebrity stylist, created OUAI to be a community fueled haircare brand. It has developed in a OUAI of Life offering fragrance and body products as well.
OUAI DETOX SHAMPOO.
We all love a good styling product, but when sprays, dirt and oil start to build up, it’s time for a detox. This concentrated shampoo with apple cider vinegar lifts impurities and deeply cleanses, leaving hair soft and refreshed. 1-2x a week, wet hair, lather up and rinse clean. Pair with any OUAI conditioner for the best hair of your life.
EFFORTLESS BEAUTY AT YOUR FINGERTIPS.
Life is hard, but looking and feeling good should be easy. Every product is purposefully crafted to help you achieve realistic goals. Get the look you saw on the ‘Gram without the glam squad.
YOUR HAIR’S HOLY GRAIL. This concentrated shampoo with apple cider vinegar gets you back on good terms with overworked tresses. Wet hair, lather up and rinse clean. Follow up with any OUAI conditioner to soften your squeaky clean strands.
OUAI MEANS YES. In that casual Parisian way. OUAI is about being better IRL than on Instagram. It’s about having honest conversations with our community. It’s about letting go of unrealistic expectations and embracing your imperfections.
INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.
FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used every product on the market but couldn’t find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly- no glam squad needed.